sunder 发起的idea china consumer trends

-Identify changes in consumer attitudes since the 2000 survey
Value changes
Behavioral patterns
Generations and how they differ
-Describe and quantify China’s consumer segments
Update previous lifestyle segmentation diagram
Profiles to include demographics and psychographics
Create 10 trend prediction hypotheses for testing
See pages 15-22
-Show consumer insights and implications for specific industries
Retail
Packaged goods
High tech consumer goods
Automobiles
Insurance and banking

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